Spread the LOVE - #LoveFXBG!
The #LOVEFXBG campaign will highlight all of the special deals and events happening downtown for the romance holiday and all the things that visitors love about our historic district.
The #LOVEFXBG campaign has several fun aspects to it including the special social media hashtag of the title, specialty cards to highlight visitors and residents favorite things in Fredericksburg, and a specially commissioned sculpture by a local artist that will move around Downtown for photo opportunities.
"We are very excited to kick off this next campaign for the Main Street," said Ann Glave, Executive Director of the Fredericksburg VA Main Street Inc. "Our promotions committee led by local businessman Brian Lam developed this effort to highlight all of the wonderful things about our historic downtown and encourage visitors, shoppers, residents, business owners and others to share their favorite things to the world."
The centerpiece of this effort is the hashtag #LOVEFXBG for all of the social networks where all of the news about the effort will be found. Local merchants, restaurants, and businesses are encouraged to highlight their sales, plans and specials for Valentines Day using the hashtag. Also, visitors and residents can use the hashtag to talk about their favorite places, activities and things about Fredericksburg.
The campaign will encourage participation with specially designed cards that will feature the work of local artist Gabriel Pons and details on the effort. Visitors and shoppers will use the cards to place on their favorite places and things for pictures and sharing on their social networks.
In addition, the Main Street is commissioning a sculpture from local artist Kevin Rodrigue of the #LOVEFXBG letters as an homage to the popular Virginia 'LOVE' signs found across the state. The sculpture will be unveiled the week of Valentines Day. We will invite the public downtown to take a picture with it and use #LOVEFXBG to post on social media. At the end of the campaign the sculpture will be auctioned with 50% of the proceeds going to FVMS and 50% to the artist