Reader Demographics

Who Reads Local Parenting Magazines?

• 53% Have Income above $70,000/Avg. Income: $81,400
• 92% Are between the ages of 25 – 54
• 67% Are college graduates
• 47% Do not subscribe to the local daily paper
• 93% Have children living at home
• 90% Have their children enrolled in after-school activities
• 99% Are the primary shoppers for their families
• More than half visited their PPA publication’s website
• Average time spent reading one issue: 34 minutes
• 86% Say they have read at least 2 of the last 4 issues
• 100% Say they look at and/or read the advertisements
• 93% Say they use the advertising to make purchasing decisions
• 97% Say they use the advertisements to find service providers
• 71% Say at least one other person reads their copies

Do these look like the customers you would like to reach?

If you had 30 minutes with this audience, could you sell your product?

To find out more about advertising in Fredericksburg Parent,

Call Linda Rudd at 540-899-9549

Or send her a message here.

Statistics courtesy of 2007 National Reader Profile Survey by ReadexResearch.