I like to think that I keep up with what’s going on in the world despite my frenzied days with two young children. But one of the pitfalls in the glam life of a stay at home mom is that it’s impossible to keep up with technology! I know aboutsocial media but I can't seem to keep up no matter what I do…. I love creating, baking, decorating cookies and cakes, period! However, the problem with trying to have a small, custom bakeshop from home is that baking and decorating cakes is but a fraction of the job. Social media is paramount in keeping customers updated on your work.
I was pleased that I managed to set up a website on my own. It was even more improved after my friend Usha used some tips from her company website workshop to help me fine-tune it. But she has only two days off and I’m not going to bother her or my brother to constantly “help” me…it’s annoying and time is too precious to worry people on their days off.
I keep thinking back to my college BFF Dena. She had children, got married and did that whole thing way before I did...a whole decade in fact. She married right after law school and had three beautiful boys and a successful career. Today, she is no longer married but she is happier then ever and living the life she once dreamed about.
Wait...I'm digressing, that has nothing to do with this story. When Dena had small children, she was working as an attorney and she bartered childcare for legal services. She sent out the occasional letter on behalf of the childcare center and she represented them when necessary. In return, her three boys were comfortably taken care of all day. How clever is that? She ended up becoming best friends with the owner of the childcare center and I believe it's changed her life forever.
The barter idea does seem entrepreneurially brilliant. I hired a photographer once to take pictures of my son when he was born and her website touted, "will shoot for coffee." Well coffee beans in hand (good beans okay!! Majorca and Starbucks) we met for a photo shoot and I asked if she really meant it. She said bartering took the pressure off, she could enjoy her art of photography and she was a coffee addict so it worked out.
As I try to keep up with the baking business of mine, thatidea of bartering keeps popping up in my mind. I need someone who is social media savvy. A young lady I met at a wedding told me about Instagram two years ago; she insisted it would be fun and amazing for me to use as a tool.
I smiled politely and thought to myself, I'm on Facebook...what more do I need? Two years later...I just signed on to Instagram! My friend Kim absolutely insisted I do it for business purposes. She has a good head on her shoulders about his kind of thing so she gave me a deadline and said set it up by January 26th. I listened and now I can't believe I didn't do it earlier. It's SO much more fun than Facebook. Facebook seems like the slow lane and Instagram is HOV. I love it. The problem is: there's still Twitter and if I keep trying to keep up, who is going to bake and decorate all the cakes?
So, I need to barter...I need to find someone who can help me organize my social media and my pictures, store my data (my computer is now full and another helpful friend suggested and put my data on the cloud but I was too embarrassed to tell him that I have absolutely not idea how to transport it to the cloud!) Overall, my needs are so small that it's not worth hiring someone. I mean I can't pay the mortgage baking cakes but it's significant enough that it's becoming overwhelming and I want to focus on the art of baking and decorating. That’s my strength, not social media, computer data storage, label making or bookkeeping...so if you want to barter, please let me know. Who wouldn't want a birthday cake, cookies or cake pops for graduation, mother's day or just because....?! Oh...and check me out on Instagram, I would give you my address but I have no idea how to write it. It's under ameetabakes and somehow I think you'll figure it out sooner then I could explain it!